Public customer reviews are internet gold, but where is the most feasible place to send your clients and customers to review your small business?
This is a common question for most small businesses and some struggle to choose which option would best suit their business. One can choose to send reviewing customers to Google+, Yelp, Facebook, or any other directory type website that offers a “review” feature. There are pros and cons to each, and we will go over a few to help you decide where to send your happy customers.
Google+ is the most trusted resource for business reviews. Google is the largest search engine provider on the internet, and conducts almost 70% of online searches. With that amount of online market share, small businesses absolutely need to do what they can to be found there. Reviews on a business’s Google+ Page (or Google My Business) are shown directly in search results, and attract more interest than any other review site online. Those little gold stars left by previous reviewers are an eye catching addition to your business listing, over other competing companies who may have a few or none at all. With Google My Business being operated by Google, countless opportunities arise. SEO boosts, SERPs rankings raise, among other benefits highly outweigh the benefits of using competing sites. Google has also recently rolled out an app to manage your Google business page, and allows you to respond to ratings immediately, giving you a huge advantage.
Facebook is the largest social media platform on the market used by nearly 890 million daily active users. This fact alone is tempting to get any small business to prompt customers for positive reviews of their business, because after all, 890 million people is quite a large number. Small Business pages are simple to set up, easy to manage, and best of all, free. Positive reviews on a small business’s Facebook page are priceless, and help potential customers decide if they want to do business with them or not. Facebook has recently updated their reviews area to include the ability to reply. Prior, businesses were left with a bunch of reviews with no ability to directly reply to them. This can potentially make you look bad if you aren’t replying to comments. It gives the appearance of disinterest in customers opinions, which can lead to negative shared experiences, and lost potential customers because of it. Facebook reviews are particularly helpful if you have a large following, but without a wide customer base, reviews can often go unseen, and therefore end up being pointless.
Yelp is the modern day sounding board for all things business related. Yelp reviews often come up near the top of Google search results and can have quite an impact on your brand. Yelp allows you to reply to comments with relative ease, and provides a great resource for potential customers to read about other’s experiences with you. The thing with Yelp is that you need to be prepared to handle the positives along with the negatives. Often times, people will use Yelp reviews to leave feedback on your business because of the anonymity factor. This can become frustrating because when you have no name or contact information, there is no way to rectify the situation, and save your reputation. Another issue with Yelp is that it can decide what kind of ratings you receive based on how much you pay for ads. This has also been taken to court, and you can read about that here. We personally do not send reviewers to Yelp, but we do send them to…
Overall, we would rate Google+ as our favorite review site, followed closely by Facebook, and then Yelp. Each has their pros and cons, and using one or the other solely depends on your business.
Which is your favorite place to send customers or clients? Do you regularly ask for reviews on these sites?
If you need help getting set up on any of these popular platforms, give us a call!