SEO is sometimes thought of as this untenable term thrown around by your website designer or online marketers and not really broken down or explained. Well, today that changes. Although SEO can become as complicated and involved as you want (there ARE layers upon layers of SEO tactics), the most basic SEO principles can be used by every business with a website. Below we share 3 of the most important SEO tactics.
SEO Tactic #1: The Long and Short of Keyword Usage
While some keywords may seem obvious, there are some you may have not considered. Regular keywords are usually one word and are something related to the services or products you offer, (you want to rank for appliance repair you would use the keywords “appliance” and “repair” in your website). Long Tail Keywords are another kettle of fish.
Long tail keywords use several terms so that you can become more specific. This allows you to tell the internet that you want a specific audience arriving at your website, and that that specific audience will find what they are looking for on your webpages. Search Engines robot crawlers are becoming more intelligent and are able to put together phrases that internet users may be searching for and are similar to those long tail keywords that are on your site. For instance, if you do appliance repair in Detroit, MI, then you want to make sure that you use long tail keywords to tell the search engines this.
• Appliance Repair, Detroit MI
• Whirlpool dishwasher repair
• Refrigerator repair and service
These multiple word terms are important and allow you to refine who arrives at your website and helps to tell the search engines where you should appear in the Search Engine Results page.
Don’t forget to use synonyms too, (search engines also pay attention to this) such as:
SEO Tactic #2: The SEO Webpage Layout
Where you place your keywords is just as important as what keywords you use. Not all webpage locations are equal.
The “H1″heading means it’s IMPORTANT, not just to you, but to the Search engines too.
The “H2” heading is still IMPORTANT, just not as much as the “h1”.
The body text may seem to be the least important, but Search Engines pay close attention to it. The terms used in this section are the “meat and potatoes” to the whole page.
Lastly your sidebars – this information although helpful for navigation purposes, is not that important to the search engines and is a place where keyword usage won’t do as much good.
SEO Tactic #3: The Top Tags
Your “Title” Tag – This appears on the search engines should be your primary keyword and business name, and should be only 50 characters to not be cut-off on Google.
Your “Meta Description” TagThis is the description of your page and should include your long tail keyword as well as your area of business. Just make sure to keep to roughly 150 characters otherwise it will be cut-off by the search engines.
Your Image “Alt” Tag This is an important tag as you get to describe your images in text (a plus for search engines) and use your keywords (when applicable). Just make sure that you are being accurate in describing the image as the visually impaired rely on such descriptions when accessing your site, and not having accurate and user friendly webpages could lead to serious consequences (See what happened with Target).
There are many levels to SEO for websites, but making sure the above guidelines are followed, can get you site off on the right foot. Not sure if you want to tackle this yourself? We offer SEO enhanced website design at several price points for your convenience. You may view them here.