With more than 300 million monthly active users, Instagram is a growing community full of potential for small businesses. If you’re not already signed up and actively using Instagram for your business, you should be.
Here are 6 of the top tips for using Instagram as a business:
1. Show your followers around “Behind the Scenes”
What do you do on a daily basis that would be interesting for followers to see? Do you receive shipments of new products? Did you decide to start carrying a new line? Show them! Customers love a transparent company and what better way to do this than to show them what goes on during daily operations.
2. “Life is Like a Box of Chocolates; You Never Know What You’re Gonna Get”
As in, keep them guessing at what you’re going to post next. Don’t be overly predictable or post the same things every day. Variety is the spice of life, don’t you know. If you’re doing repairs everyday for a week, you should probably avoid posting repair pictures every single day. Mix it up with some photos of your work truck, or what you keep in stock with you on your trucks. Post a photo or two of your mascot, or front desk.
3. Brand Your Photos
Try to keep your choice in filters limited to one or two. Keeping the filters the same throughout your account helps keep your branding in line. Maintaining a consistent feel within your branding creates a sense of stability for your followers. If you’re feeling fancy, try using an app to add text (keeping the font, color, and style the same) or even add your logo to the photos.
4. Maintain a Professional Appearance
Make sure what you’re posting is pertinent to your business, and your brand. While you want to make customers feel comfortable with your branding, you don’t want to be sharing anything that would make someone question your professionalism. Also, businesses should be posting the highest quality images possible to instagram. High resolution, quality photos that are properly lit will be “liked” and commented on more often than those with a grainy resolution in a poorly lit environment. You’re representing a business, after all. Please also check the background setting before you post. Back to that “box of chocolates” comment, “you never know what you’re gonna get” when you’re taking photos of a public location. Just do us a favor, and double check. You’ll thank us later.
5. Connect With People
Like, Comment, and possibly “regram” others photos and tag them with their Instagram handle. They could always end up doing the same for you, and hey, who doesn’t like some free advertising!
6. Use Those #Hashtags
Yes, they’re annoying sometimes, but a necessary evil when it comes to promoting a business. How do you expect people to find your company when you’re only posting with plain text descriptions? Sometimes that works, but you’re better off with hashtags, a unanimous way to search for common keywords. Don’t forget to include your geographical location when tagging to help locals find you! And don’t forget the ususals: #appliancerepair #applianceservice #repairhelp
Make sure you’ve created a business account, and not a personal account. There are additional features available for businesses that you will miss out on if you’ve created a personal account!
Any questions? Ask us in the comments!