Did you know you can now share posts on your Google My Business Listing and those posts will show up on the Local Search Packs?

The posts are part of the Google My Business listing and are a way for business to publish timely events, products and services when customers view your business listing on Google. This service is free for you to use and is a great way to promote offers, news and events from your business.

Google writes that a post should be “brief, useful, and inspire action, and photos should be well-lit and in-focus.”

Here are some examples of posts I found from appliance repair businesses.

Google Post Example from Custom Care

Google Post Example Wolf Oven Tune Up Fall SpecialABA Emergency Repair

Still not sure what to write? Google offers 5 keys for writing a Google Post.

Google also began offering insights for Google My Business posts. Post insights display the number of views, clicks and how those metrics change over a period of time.

For more information and ideas on how to use this feature, check out “How to Surge Ahead with Google Posts: A Complete Checklist.