Bing and Google Web Master Tools
Bing and Google both offer webmaster tools which are a great means to be able to “speak” directly to the search engines about what you want them to notice. You may tell them what you want indexed, what links are important, how often you want their robots crawling your site and so much more. This amazing FREE tool is the best place to make sure the search engines are showing what YOU want to come up in the search results for your business. We now offer an a la carte Webmaster on Demand consulting service. Please contact us for more information.
Hootsuite is something we personally use on a regular basis as web marketers, and is an amazing FREE tool for business owners. As a small business owner you most likely are low on extra time, and so updating your social media business pages get pushed down the to do list. With Hootsuite, you don’t have to make time on a daily basis. This great program will manage your social media presence for you, after the initial set up (when you decide which social media outlets you want it to have access to). You only have to go in and schedule your posts, tweets, etc, whenever you have time. You can even schedule your posts a month in advance, which is a great tool for the on-the-go business owner. Don’t yet have Social Media pages for your business? We can help with that. Our Social Media on Demand service allows you to relax knowing out web marketing specialists are creating and SEO enhancing your social media pages on the top four Social Media sites.
Some may feel that this is the most important online tool (and wonder why it wasn’t mentioned first). But, without using the two previous tools to create an online presence, you won’t need to use Google Analytics to measure your success. Google Analytics allows you to place a line of code on your website and then track how many visitors arrive at your site, where they are coming from, if they are returning or new visitors, and SO much more. Once you have established your online presence this will tell you what areas you need to work on and how you can do more to get the word out about your business. You may even put a tracking code on links you post to get information on who clicks on those links. This definitely a multifaceted tool that every business owner with an online presence should utilize. Overwhelmed by the date you are getting in your Google Analytics account? We now have Analytics on Demand in which a specialist will work with you one-on-one to make sure you understand the numbers.
And there you have it! Three FREE online tools to help your small business succeed online. But always remember if you need help we are here to assist you. Be sure to contact us with any questions you may have.